Clear writing is the backbone of any publication. The words you choose and how you structure your information determine how well your audience understands your message.
The 3 pillars of effective writing are:
- good planning
- logical structure
- clear, appropriate and accurate language.
This chapter provides guidance on how to write content that is clear, logical and consistent, and meets your audience’s needs. It covers:
For information on understanding and reaching your audience, and making your document accessible, see Engaging.