Clear writing is the backbone of any publication. The words you choose and how you structure your information determine how well your audience understands your message.

The 3 pillars of effective writing are:

  • good planning
  • logical structure
  • clear, appropriate and accurate language.

This chapter provides guidance on how to write content that is clear, logical and consistent, and meets your audience’s needs. It covers:

For information on understanding and reaching your audience, and making your document accessible, see Engaging.

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Australian manual of scientific style Start communicating effectively