Clear writing is the backbone of any publication. The words you choose and how you structure your information determine how well your audience understands your message.

The 3 pillars of effective writing are:

• good planning
• logical structure
• clear, appropriate and accurate language.

This chapter provides guidance on how to write content that is clear, logical and consistent, and meets your audience’s needs. It covers:

• Why does good writing matter?
• Tips and tricks for writing
• Planning before you write
• Logical structure
• Clear and appropriate language
• Accurate language
• Citing other work
• Types of publications and content.

For information on understanding and reaching your audience, and making your document accessible, see Engaging.