Keep your audiences in mind throughout the drafting stages, to make sure you are meeting their needs (see Understand your audience for more information). Think about the main groups of users and their:

• needs (ie what they want to know or do)
• expectations and understanding (ie what they might be looking for and what they might already know)
• behaviour (ie what pathways they are likely to choose to find information).

It can be helpful to develop personas to use through drafting and testing, to keep your content on track (see Personas for more information).

Test and refine content with your users – what is logical or navigable for you might not be for someone else. An iterative process of testing, tweaking and testing again will help to make sure your users can find and understand your content easily (see Listening to your users for more information).