See whether each section or online category can be structured in the same way. This makes it very easy for the audience to find their way. For example, in a report discussing how different groups (government, manufacturers, office-based companies, community groups, educational institutions) might approach recycling, each group could be a section heading, and then the same structure would be used in each section for subsections: ‘General principles’, ‘Getting started’, ‘Personnel involved’, ‘Actions for management’, ‘Actions for individuals’, ‘Potential impact’, ‘Monitoring’.