‘Actionable content’ means content that users can easily understand and use to take action.
Many websites aim to include actionable content, because they provide users with guidance on specific topics or processes. They aim to tell users how to go about a procedure, or what they need to think about or do in a particular circumstance.
To make your content actionable, talk directly to users and suggest what they should do in a simple way. Actionable content is written in an active, rather than passive, voice:
Talk with your doctor about equipment that could help you.
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Medical professionals can provide guidance on the equipment available.
You may wish to think about using visual methods to convey information to your audience.
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Your audience may have conceptual knowledge that could be accessed through graphical representations and meaningful infographics.
