Microcopy is the online text you find on buttons or key areas that tells you what to do and where to go:
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Good microcopy talks directly to users and encourages – but does not order – action.
Tips for writing good microcopy are to:
- speak in ordinary language – use words you would actually say to someone rather than something you might see on a form
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- be friendly – use warm, encouraging, first-person language
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- explain things – users are more likely to act if they know why it is important
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