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Australian manual of scientific style Start communicating effectively
Delivery modes for digital content are many and varied. Material can be viewed on desktop, laptop, tablet and phone screens, in a variety of formats, sites and apps, as well as on hard copies printed from these devices.
Think about the delivery modes your audience may use, and what that means for content development. Consider the following:
Reading environment and context. Is your user likely to be on the move or sitting still while reading your content? Does the material require concentration and focus, or can it be read with distractions in a busy environment? Does it require a large screen or would a mobile device suffice?
Device type and screen size. Devices vary widely in size and portability, ranging from multiscreen desktops to laptops, tablets, mini-tablets and phones. Around half of global web traffic is from mobile devices, and this proportion is increasing, so it is critical to think about how users will experience your content if they are using a mobile device. Some content is unsuitable for mobile reading and use. This includes reference materials, long forms, detailed graphics and illustrations, and other scenarios where a large screen and full keyboard would facilitate interaction with the content.
Screen orientation. Desktop and laptop screens usually have a landscape orientation. In theory, tablets and phones can be used in both portrait and landscape orientation, but research shows that phones are overwhelmingly used in portrait orientation, unless there is a compelling reason for the user to switch to landscape (such as TV or gaming). Tablets fall in between, with larger devices more likely to be used in landscape and smaller ones more commonly used in portrait. Think about how your content – especially any visual content or diagrams – should appear to make the most of the likely screen orientation.
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