Each paragraph should start with a topic sentence, which sets the reader up to understand what the paragraph will cover. Once stated in the first sentence, the topic is developed in successive sentences of the paragraph:
A cold can present with many symptoms. [topic sentence] Sneezing is a common and relatively mild symptom. Congestion can be a more serious symptom, which can lead to disturbed sleep and even sinus, bronchial or chest infections. [topic progression]
When there is a mix of items to be communicated in a paragraph, they need to be presented in a logical order (eg chronological, or their importance for the intended reader). There is no single ‘right’ way; it simply needs to be logical:
The day will start with a morning panel discussion, then move to break-out sessions with specialists, followed by Q&A and a buffet lunch. Next, we will have our keynote speech. After afternoon tea, the workshop will close with a ‘wrap-up’ session.
[This version delivers information about the components of the workshop chronologically.]
The day will include a morning panel discussion, break-out sessions with specialists, Q&A, the keynote speech, and a closing ‘wrap-up’ session. We will also have a buffet lunch and an afternoon tea break.
[This version begins by highlighting the business components of the day, and then tells readers about the catering arrangements.]
