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Australian manual of scientific style Start communicating effectively
Writing for the web follows the basic rules of writing – for example, use clear, coherent language, and ensure that the content is copyedited and proofread. However, web content has some important differences in structure and format, mainly as a result of how people use the internet.
Web writing must be brief and to the point, because web users:
Basically, website users are looking for information, and they want to invest as little time and effort as possible to get it. This section provides some ideas on how to write and design a website that makes this easy for them. It covers:
Tip. Web users do not read – they scan pages for information. As a result, web content must be written so that it can be scanned easily. Specifically: