‘Second person’ is when you address the audience directly, using you and your:
You should try to eat a wide variety of foods.
You are the best person for the job.
After removing the cake from the oven, you should let it cool before icing.
Your wish is my command.
Second person is direct, personal and informal, and is often a good way to talk with and engage audiences. Addressing the audience directly can also help you to concentrate on what the reader wants to know rather than what you want to say.
Second person is most commonly used in:
- advertising
- other marketing material
- instructions.