General conventions for visual displays
Visual displays should be used to directly support the text and provide a visual representation of what is being discussed. They can break up long slabs of text and create visual appeal for a publication or website, providing an easy entry point for readers. They should be relevant to, and referenced in, the text.
The 2 common forms of visual display are tables and figures. The term ‘figure’ is simply defined as a visual display that is not a table. Some visual displays – such as maps, photographs, infographics or videos – may be produced as products in their own right, but most are incorporated into a document, publication, website or presentation.
This section covers best practice for designing visual displays, with sections on how to: