All videos need the same basic ingredients as any story – a beginning, a middle and an end. Within this simple structure are sequences made up of specific scenes and shots that contribute to the overall story.

Sequences create a rhythm, a tempo and a seamless progression of time. In a well-told story, the sequences will vary and change pace. They will accelerate with drama and slow down with tranquillity. A sequence that is too long or poorly constructed can easily lose the attention of a viewer.