Structural design principles and conventions for infographics
Structural design principles and conventions for infographics
Good diagrams and infographics use the following structural design principles and conventions:
The reading direction runs from top left to bottom right. Alternatively, another convention, such as clockwise rotation, is used to direct readers through the information.
Alignment and spacing are used effectively to indicate sequence and hierarchy.
Consistent styling is used for similar elements, and different styling is used for dissimilar elements.
Colour is used meaningfully.
Only content or detail that is directly relevant is included.
Design elements are minimised so that the content, not the design, is visually prominent (eg borders around text frames are removed).
Perspective, exploded or zoomed inset views are included, if required.
Text snippets and labels are clear and easy to read.
The legend is clear.
Alternative text is used for accessibility, if published online.