Once you have identified your production person or team, you should supply them with a detailed brief of what you want. Suggested specifications to include in your brief are:

• purpose (eg interview, documentary, guide, review)
• type of production (video, 3D visualisation, animation)
• audience
• subject matter
• style of video (provide examples of other work that might help with style, and ‘look and feel’)
• preliminary sketches, diagrams or visual ideas
• story elements or production script (if already developed)
• anticipated length (in minutes and seconds)
• delivery or file format (eg MPEG-4, MOV, WebM, GIF, WMV).