Governments will often need to present information to individuals and the community. This may take various forms. You need to decide which form is most useful for your purpose:

• Letters and emails are appropriate if you want to talk directly to particular individuals or make sure people receive specific information.
• Phone texts and SMS can be used for particular groups and to reinforce or follow up on other communications.
• Webpages and social media will reach audiences who are already interested and searching for information on the topic.
• Brochures, flyers and posters are useful if there are events or spaces that your target audience will attend.

You can use a combination of these forms to identify and reach your audiences.

The voice and tone of the communications will depend on the topic and the format. For example, a debt notification letter will have a more formal tone and presentation than a poster encouraging people to exercise more (see Connecting with your audiences).