The public can often be sceptical about statements made by politicians and government spokespeople. This makes it all the more important for government writers to ensure that their communications are credible and trustworthy.

Government communications should be:

• reliable and well researched – present evidence and sources to make it clear why the information can be relied upon
• accurate – avoid overselling; do not embroider evidence with speculation
• transparent – explain decision-making processes, the impact of decisions and potential future directions.